Fuerza, vigor y consumo : El caso de Eugene Sandow en Santiago de Chile, 1900-1930

Detalles Bibliográficos
Publicado en:	Congreso Argentino de Educación Física y Ciencias (11 : 2015 : Ensenada) - [Actas] - . Ensenada : Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Departamento de Educación Física, 2016
Autor Principal:	Martínez Fernández, Felipe
Formato:	Documento de evento
Temas:	Eugene Sandow Cultura Física Santiago de Chile Cuerpo
Acceso en línea:	https://www.memoria.fahce.unlp.edu.ar/trab_eventos/ev.7374/ev.7374.pdf http://congresoeducacionfisica.fahce.unlp.edu.ar/
Resumen:	Considerado como el padre del fisicoculturismo moderno, el atleta de origen prusiano Eugene Sandow (1867-1925), desde finales del siglo XIX hasta los primeros años del siglo XX, se convirtió en una de las figuras más importantes en torno a la cultura física a nivel mundial. Sus recomendaciones y rutinas de entrenamiento lo posicionaron no solo como un sinónimo de fuerza, salud, y perfección corporal, sino que también lo potenciaron como una importante marca comercial a través de una serie de productos entre los que se incluían libros, suscripciones a revistas y equipamientos gimnásticos para su uso doméstico. Chile, no estuvo ajeno a este tipo intercambios, formando parte de la producción y distribución de sus productos en los que privilegiando exclusivamente a un público masculino, eran ofrecidos por medio de una publicidad que cubrió diversos catálogos, periódicos, magazines y ventas directas en casas comerciales De este modo, el objetivo de esta ponencia es examinar la formas y espacios en los que los productos, y el nombre de Sandow, circularon en Santiago de Chile durante las primeras tres décadas del siglo XX
Notas:	Congreso Argentino realizado junto con el 6to Congreso Latinoamericano de Educación Física y Ciencias. Trabajo presentado en la Mesa de Trabajo 13: Educación Física e Historia.

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Fuerza, vigor y consumo : El caso de Eugene Sandow en Santiago de Chile, 1900-1930

https://www.memoria.fahce.unlp.edu.ar/trab_eventos/ev.7374/ev.7374.pdf

http://congresoeducacionfisica.fahce.unlp.edu.ar/

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