Isabel en el país de las bellas promesas : concursos de belleza y modelaje publicitario en la cultura de masas (Buenos Aires, 1954-1959)

Detalles Bibliográficos
Publicado en:	Anuario de la Escuela de Historia Virtual. No. 23 (2023),161-184. Córdoba, Argentina : Universidad Nacional de Córdoba, 2023 Artículos
Autor Principal:	Basilio Fabris, Ailin Zoe
Formato:	Artículo
Temas:	Belleza Concurso Modelaje Consumo Beauty Contests Modelling Consumption
Acceso en línea:	https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.16743/pr.16743.pdf https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607
Resumen:	El artículo explora el lugar de la belleza femenina en la cultura de masas de los años cincuenta a partir de la trayectoria de Isabel Sarli. Para ello, analiza prácticas, sentidos y representaciones visuales emanadas de dos tipos de objetos: los concursos de belleza y el modelaje publicitario. A partir de un corpus conformado por avisos publicitarios, fotografías, archivo de redacción, noticiarios audiovisuales, memorias, revistas de espectáculos y prensa periódica, se argumenta que el concepto de la belleza se transformó en una práctica de cariz profesional como resultado de su anudamiento al mercado y la progresiva convergencia de las tecnologías y soportes de masas. The article explores the role played by female beauty in Argentine mass culture by drawing upon Isabel Sarli's trajectory. In doing so it analyses practices, meanings and visual representations coming from two types of mass cultural commodities: beauty contents and commercial modelling. Drawing on advertising, photography, editorial office archive, film and women's magazines, newscasts, and memoirs it argues that beauty notions were transformed into professional and commercial practice as a result of its connection to the market and the convergence of mass consumption technologies.
Descripción Física:	p.161-184
ISSN:	ISSN 1853-7049

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Isabel en el país de las bellas promesas : concursos de belleza y modelaje publicitario en la cultura de masas (Buenos Aires, 1954-1959)

https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.16743/pr.16743.pdf

https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607

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