Pitman: publicidad gráfica y capacitación profesional

Detalles Bibliográficos
Publicado en:	Oficios terrestres. No. 37 (2017),e017. La Plata : Universidad Nacional de La Plata. Facultad de Periodismo y Comunicación Social, 2017
Autor Principal:	Queirolo, Graciela Amalia
Formato:	Artículo
Temas:	Empleos administrativos Academias Pitman Argentina Historia cultural Administrative positions Pitman Academies Cultural history
Acceso en línea:	https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.16674/pr.16674.pdf http://sedici.unlp.edu.ar/handle/10915/64271
Resumen:	Este artículo examinará la propuesta de capacitación profesional para ocupar empleos administrativos que diseñó Academias Pitman, en la Argentina, entre 1935 y 1955. La hipótesis que se demostrará sostiene que la capacitación profesional promovió tanto nociones de prestigio social a sus protagonistas como concepciones de género que fomentaron la inequidad laboral entre mujeres y varones. Según la propuesta de la Historia Cultural, se analizarán publicidades gráficas aparecidas en Mundo Argentino y Para Ti, dos revistas comerciales. This article examines the proposal for professional development geared towards administrative positions that Pitman Academies designed in Argentina between 1935 and 1955. The premise of this article is that this plan for professional development fostered ideas of social prestige among its participants alongside gender conceptualizations that resulted in unequal job opportunities for men and women. Informed by cultural history, this article will analyze ads in Mundo Argentino and Para Ti, two commercial magazines of the period.
Descripción Física:	p.e017
ISSN:	ISSN 1853-3248

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Pitman: publicidad gráfica y capacitación profesional

https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.16674/pr.16674.pdf

http://sedici.unlp.edu.ar/handle/10915/64271

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