Cultura global/realización local. Apuntes hacia un estudio del impacto del manganime en Argentina

Detalles Bibliográficos
Publicado en:	Apropos (Perspektiven auf die Romania). No. 4 (2020),55-68. Alemania : Hamburg University Press, 2020 Essay
Autor Principal:	Labra, Diego
Formato:	Artículo
Temas:	Manganime Globalización Producto cultural Consumidor Historieta Circulación global Cultura Popular
Acceso en línea:	https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.15545/pr.15545.pdf http://sedici.unlp.edu.ar/handle/10915/126491 https://journals.sub.uni-hamburg.de/apropos/article/view/1523 https://ri.conicet.gov.ar/handle/11336/154210 10.15460/apropos.4.1523
Resumen:	A partir de su estreno a lo largo del mundo durante la década de 1990, el anime y el manga comenzaron a conquistar todos los mercados, y especialmente el último y más grande que aún se les resistía, los Estados Unidos. Nuestro objetivo aquí es trazar algunas líneas iniciales de investigación en la cual proponemos aproximarnos al fenómeno, y en particular, su impacto en el mercado argentino. A partir de la bibliografía existente es posible comprobar la presencia dominante del manganime importado en el país, pero también diferencias con respecto a los ejemplos anglosajones más estudiados. Nuestra hipótesis sostiene que si, bien la difusión y éxito de los productos culturales japonés ha sido una cuestión global, la realización en cada mercado estuvo atada a particularidades propias de cada caso, desde la historia de la industria cultural en cada país a las condiciones socioculturales que informaron la apropiación. From its world premiere during the 1990s, anime and manga began to conquer all markets, and especially the last and largest that still resisted them, the United States. Our objective here is to trace some initial lines of research in which we propose to approach the phenomenon, and in particular, its impact on the Argentine market. From the existing bibliography it is possible to verify the dominant presence of imported manganime in the country, but also differences with respect to the most studied Anglo-Saxon examples. Our hypothesis maintains that although the diffusion and success of Japanese cultural products has been a global issue, the realization in each market was tied to particularities specific to each case, from the history of the cultural industry in each country to the socio-cultural conditions that informed the appropriation.
Descripción Física:	p.55-68
ISSN:	ISSN 2627-3446

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Cultura global/realización local. Apuntes hacia un estudio del impacto del manganime en Argentina

https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.15545/pr.15545.pdf

http://sedici.unlp.edu.ar/handle/10915/126491

https://journals.sub.uni-hamburg.de/apropos/article/view/1523

https://ri.conicet.gov.ar/handle/11336/154210

10.15460/apropos.4.1523

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