Publicidades de golosinas, consumo y felicidad infantil (Argentina, 1930-1943)

Detalles Bibliográficos
Publicado en:	Anuario del Instituto de Historia Argentina. Vol. 18 No. 1 (2018),e068 18. Ensenada : Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Centro de Historia Argentina y Americana, 2018 Artículos
Autor Principal:	Scheinkman, Ludmila
Formato:	Artículo
Temas:	Infancia Consumo Publicidad Childhood Consumption Advertising
Acceso en línea:	https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.8841/pr.8841.pdf https://www.anuarioiha.fahce.unlp.edu.ar/article/view/8346 10.24215/2314257Xe068
Resumen:	Este trabajo indaga en las imágenes publicitarias con que las industrias de dulces y golosinas difundieron, crearon, y modificaron a escala masiva roles sociales y construcciones de la infancia en Argentina en los años 30. En este análisis advertimos una mutación trascendente en los argumentos y apelaciones publicitarias que tuvieron a los niños/as como destinatarios centrales: una vinculación decisiva entre infancia y felicidad, con antecedentes pero tornándose dominante en ésta década. Felicidad que se obtendría, según los anunciantes, al consumir estos bienes que además de placer proporcionaban juegos y entretenimientos para alegrar a niños/as, y prometían una infancia feliz This article explores advertising images produced by the candy and confectionery industries, which disseminated, created, and modified on a massive scale social roles and constructions of childhood in Argentina in the 1930s. In this analysis, we point out a significant transformation in the arguments and appeals used by publicity directed to children: the emergence of a decisive link between childhood and happiness, which became dominant in this decade. This happiness would be attained, according to the advertisers, by consuming these goods, which in addition to pleasure provided games and entertainment to cheer up children, and promised happy childhoods
Descripción Física:	p.e068
ISSN:	ISSN 2314-257X

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Publicidades de golosinas, consumo y felicidad infantil (Argentina, 1930-1943)

https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.8841/pr.8841.pdf

https://www.anuarioiha.fahce.unlp.edu.ar/article/view/8346

10.24215/2314257Xe068

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