Estrategia competitiva : Técnicas para el análisis de los sectores industriales y de la competencia

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Detalles Bibliográficos
Autor Principal:	Porter, Michael E.
Formato:	Libro
Lengua:	español
Datos de publicación:	México : Continental, 1998.
Edición:	25a reimp.
Temas:	ESTRATEGIA COMPETENCIA
Resumen:	Técnicas analíticas genéricas - Análisis estructural de los sectores industriales - Estrategias competitivas genéricas - Marco de referencia para el análisis - Indicadores del mercado - Acciones competitivas - Estrategia dirigida a clientes y proveedores - Análisis estructural por sector industrial - Evolución del sector industrial - Entornos genéricos en los sectores industriales - Estrategia competitiva en sectores industriales - Estrategia competitiva en sectores nacientes - Transición a la madurez del sector industrial - Estrategia competitiva en sectores industriales - Competencia en sectores industriales globales - Decisiones estratégicas - Implicaciones estratégicas en la integración vertical - Incremento de la capacidad - Ingresos a nuevos negocios - Apéndices.
Descripción Física:	407 p.

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Estrategia competitiva : Técnicas para el análisis de los sectores industriales y de la competencia

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