Cómo dirigir una pequeña empresa : Decálogo de la supervivencia y el éxito /

Detalles Bibliográficos
Autor Principal:	Resnik, Paul
Formato:	Libro
Lengua:	español
Datos de publicación:	Madrid : McGraw-Hill, 1992.
Series:	McGraw-Hill de Management
Temas:	PYMES
Resumen:	Fortuna y ruina de la pequeña empresa - No caben las ilusiones: la realidad de la pequeña empresa y cómo nos engañamos a nosotros mismos - Laley de Sutton: lo sencillo es lo eficaz - Cómo conectar los productos con los clientes - Comercialización de los products - Selección, formación y dirección del personal - Gestión de la contabilidad y de los controles financieros - Gestión del efectivo disponible - Los peligros de toda expansión: cómo dirigir el crecimiento - cCómo comprender su empresa de cabo a rabo - Cómo planear las acciones y los resultados - Epílogo.
Descripción Física:	204 p.
ISBN:	8448100034

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Cómo dirigir una pequeña empresa : Decálogo de la supervivencia y el éxito /

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