Marketing estratégico : Desde el paradigma esencial /

Detalles Bibliográficos
Autor Principal:	Paris, José Antonio
Formato:	Libro
Lengua:	español
Datos de publicación:	Ciudad Autónoma de Buenos Aires : Alfaomega, 2017.
Temas:	MARKETING MERCADO
Resumen:	Introducción - El estado del arte - Los cuatro aspectos basales - El análisis del macroentorno: análisis PEST pistas del mercado - La determinación del mercado meta desde el marketing estratégico esencial - Segmentación significativa - Competencia y competitividad - Posicionamiento significativo - Análisis estratégico - Estrategia de marketing esencial - La planificación estratégica y análisis matricial - Apéndice.
Descripción Física:	423 p. : figuras
ISBN:	9789873832345

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// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return true; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

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Marketing estratégico : Desde el paradigma esencial /

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