Estrategia competitiva : Técnicas para el análisis de los sectores industriales y de la competencia /

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Detalles Bibliográficos
Autor Principal:	Porter, Michael E.
Formato:	Libro
Datos de publicación:	s.l. : Cecsa, 1982?.
Temas:	COMPETENCIA ESTRATEGIAS COMPETITIVAS SECTORES INDUSTRIALES
Resumen:	Análisis estructural de los sectores industriales - Estrategias competitivas genéricas - Marco de referencia para el análisis de la competencia - Estrategia competitiva en sectores industriales nacientes - Competencia en sectores industriales globales.
Notas:	Contiene capítulos 1, 2, 3, 10 y 13.

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Estrategia competitiva : Técnicas para el análisis de los sectores industriales y de la competencia /

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