Diseño esencial : Desarrollo mercadológico de nuevos productos y servicios /

Detalles Bibliográficos
Autor Principal:	París, José Antonio
Formato:	Libro
Lengua:	español
Datos de publicación:	Ciudad Autónoma de Buenos Aires : Diseño, 2018.
Temas:	MARKETING MERCADO CONSUMO MERCADOTECNIA
Resumen:	El marketing tradicional y la segunda miopía al nuevo paradigma del marketing especial - El producto o servicio en el marketing tradicional, y en el paradigma del marketing esencial - Los cuatro aspectos eseciales del producto o servicio. Las pistas y señales del mercado - Las tipologías del producto o servicio y su ciclo de vida - La estrategia de desarrollo de nuevos productos y servicios - El desarrollo de nuevos productos y servicios - La prueba piloto o mercado de prueba - Responsabilidad social e internacionalización en el desarrollo mercadológico de nuevos productos y servicios - El nuevo producto o servicio del siglo XXI (tendencias) - Brief de marketing para el desarrollo de un nuevo producto o servicio - Prueba de laboratorio del producto o servicio.
Descripción Física:	383 p. : figuras
ISBN:	9789874160744

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// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return true; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

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Diseño esencial : Desarrollo mercadológico de nuevos productos y servicios /

Consultar en el catálogo de Biblioteca FING

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