Investigación de mercados: texto y casos

Detalles Bibliográficos
Autor Principal:	Boyd, Harper W.
Otros autores o Colaboradores:	Westfall, Ralph, Barclay, William S. (colab.), Fernández Suarez, Raúl (tr.), Fernández Cepero, Manuel de J. (rev. téc.)
Formato:	Libro
Datos de publicación:	México : UTEHA, 1969.
Temas:	MERCADO-INVESTIGACIONES
Acceso en línea:	Consultar en el Cátalogo
Notas:	Notas bibliográficas al pie de página
Descripción Física:	xvii, 858 p. : gráfs. ; 23 cm.

MARC


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Investigación de mercados: texto y casos

MARC

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