Fundamentos de mercadotecnia

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Detalles Bibliográficos
Autor Principal:	Kotler, Philip 1931-
Otros autores o Colaboradores:	Amstrong, Gary, Cuevas Mesa, Guillermina (tr.), Benassini, Marcela (rev. téc.)
Formato:	Libro
Datos de publicación:	México : Prentice Hall, 1991.
Edición:	2a. ed.
Temas:	MERCADOTECNIA
Acceso en línea:	Consultar en el Cátalogo
Notas:	Incluye bibliografías.
Descripción Física:	xxiii, 654 p. : fot. ; 27
ISBN:	9688802263

MARC


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Fundamentos de mercadotecnia

MARC

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