Z marketing II : haciendo servicios exitosos

Detalles Bibliográficos
Autor Principal:	Frydman, Andrés
Formato:	Libro
Lengua:	español
Datos de publicación:	Buenos Aires : Macchi, 1996.
Edición:	2a. ed
Temas:	EMPRESAS MARKETING CLIENTES
Descripción Física:	404 p. + 1 disquette
ISBN:	9505373554

MARC


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245	0	0	\|a Z marketing II : \|b haciendo servicios exitosos
250			\|a 2a. ed
260			\|a Buenos Aires : \|b Macchi, \|c 1996.
300			\|a 404 p. + 1 disquette
505	0		\|a PARTE I. El desarrollo de un proyecto de servicios;PARTE II. Motivos por los cuales debemos planificar estratégicamente el servicio;PARTE III. Una metodología de desarrollo estratégico de servicios
599			\|a 27987 COM
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650	1	4	\|a MARKETING \|9 263720
650	1	4	\|a CLIENTES \|9 273842
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Z marketing II : haciendo servicios exitosos

MARC

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