La Calidad Total y el futuro del marketing

Detalles Bibliográficos
Autor Corporativo:	American Marketing Association
Formato:	Libro
Lengua:	español
Datos de publicación:	Buenos Aires : Editorial Coyuntura, 1996.
Series:	Enciclopedia del marketing. Temas y tendencias que se perfilan para el futuro ; 8
Temas:	MARKETING CALIDAD CALIDAD TOTAL ISO 9000 BENCHMARKING EMPRESAS
Notas:	Distribuído por: Revista Mercado.
Descripción Física:	30 p.
ISBN:	9879169018

Tabla de Contenidos:

46. La Calidad Total en el marketing; Crosby. Philip B.;47. Despliegue de la función de calidad; Hauser. John R.;48. ISO 9000; Steudel. Harold J.;49. Sistemas de marketing basados en "cero defecto"; Magrath. Allan J.;50. Benchmarking: comparándonos con el mejor; Grayson. C. Jackson [Jr.]

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La Calidad Total y el futuro del marketing

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