Nuevos productos y servicios

Detalles Bibliográficos
Autor Corporativo:	American Marketing Association
Formato:	Libro
Lengua:	español
Datos de publicación:	Buenos Aires : Editorial Coyuntura, 1996.
Series:	Enciclopedia del marketing. Temas y tendencias que se perfilan para el futuro ; 1
Temas:	MERCADO CLIENTE MARKETING COMPETITIVIDAD EMPRESAS MEDIO AMBIENTE ECOLOGIA
Notas:	Distribuído por: Revista Mercado.
Descripción Física:	22 p.
ISBN:	9509985449

MARC


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300			\|a 22 p.
440	0	0	\|a Enciclopedia del marketing. Temas y tendencias que se perfilan para el futuro ; 1 \|9 273830
500			\|a Distribuído por: Revista Mercado.
505	0		\|a 1. Desarrollo de nuevos productos: nuevos enfoques para el nuevo mercado; Kuczmarski. Thomas;2. Adaptación masiva a las necesidades del cliente: técnicas emergentes para mercados emergentes; Pine II. B. Joseph;3. Estrategias para que el medio ambiente se convierta en una ventaja competitiva; Ottman. Jacquelyn A.;4. Marketing ecológico; Varadarajan. P. Rajan;5. Cómo enfrentar el desafío del supervalor; Kotler. Philip
650	1	4	\|a MERCADO \|9 263694
650	1	4	\|a CLIENTE \|9 273831
650	1	4	\|a MARKETING \|9 263720
650	1	4	\|a COMPETITIVIDAD \|9 273657
650	1	4	\|a EMPRESAS \|9 263435
650	1	4	\|a MEDIO AMBIENTE \|9 262831
650	1	4	\|a ECOLOGIA \|9 264360
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Nuevos productos y servicios

MARC

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