Relaciones publicas: función política : En la empresa y en la institución pública /

Detalles Bibliográficos
Autor Principal:	Porto Simoes, Roberto
Formato:	Libro
Lengua:	español
Datos de publicación:	Barcelona : CSCRPE, 1993.
Edición:	3a ed.
Temas:	RELACIONES PUBLICAS
Resumen:	El contexto científico de las Relaciones Públicas - Teoría y ciencia - Significados de la designación "Relaciones Públicas" - Análisis y crítica de los pre-paradigmas - La dimensión de la micropolítica - Paradigma propuesto - El ser y el hacer de la actividad de Relaciones Públicas - El proceso de las Relaciones Públicas en la esfera pública - Los niveles del problema - El objeto de las Relaciones Públicas - Los públicos - La función política o el subsistema política - Comunicación: el mecanismo medio - Información: materia prima de las Relaciones Públicas - Instrumentos - El objetivo de las Relaciones Públicas - La finalidad de las Relaciones Pñublicas - Etica y Estética - La utilidad del paradigma - Consideraciones finales.
Descripción Física:	221 p.
ISBN:	8460480267

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245	1	0	\|a Relaciones publicas: función política : \|b En la empresa y en la institución pública / \|c Roberto Porto Simoes.
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520	2		\|a El contexto científico de las Relaciones Públicas - Teoría y ciencia - Significados de la designación "Relaciones Públicas" - Análisis y crítica de los pre-paradigmas - La dimensión de la micropolítica - Paradigma propuesto - El ser y el hacer de la actividad de Relaciones Públicas - El proceso de las Relaciones Públicas en la esfera pública - Los niveles del problema - El objeto de las Relaciones Públicas - Los públicos - La función política o el subsistema política - Comunicación: el mecanismo medio - Información: materia prima de las Relaciones Públicas - Instrumentos - El objetivo de las Relaciones Públicas - La finalidad de las Relaciones Pñublicas - Etica y Estética - La utilidad del paradigma - Consideraciones finales.
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Relaciones publicas: función política : En la empresa y en la institución pública /

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