Exportar con éxito : qué hay que hacer para ganar /

Detalles Bibliográficos
Autor Principal:	Halbach, Bernd
Formato:	Libro
Lengua:	español
Datos de publicación:	Bilbao : Deusto, 1998.
Temas:	EXPORTACION MERCADO INTERNACIONAL
Resumen:	Exportar - Cómo empezar - Instituto de Comercio Exterior (ICEX) - Otras fuentes de información y direcciones de interés - Qué mercado - Instrumentos de cobro y pago internacionales - Incoterms y transporte internacional - El seguro de crédito a la exportación y la financiación - Crear una red - Alianza estratégica - Filiales comerciales - Otras vías para entrar en mercados de exportación - Inversión en el exterior - La marca - El mercado - La segmentación del mercado - El segmento unipersonal - El posicionamiento - El producto - La investigación de mercado - El precio - Fidelización del cliente o márketing relacional - Publicidad y promoción - El comercio mundial - La corrupción - Conocer el mundo - El departamento de exportación.
Descripción Física:	244 p. : figuras
ISBN:	8423416240

MARC


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Exportar con éxito : qué hay que hacer para ganar /

MARC

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