Lecturas de economía, gestión y ciudad /

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Detalles Bibliográficos
Autor Principal:	Fernández, Gabriel (ed.)
Otros autores o Colaboradores:	Leva, Germán (ed.)
Formato:	Libro
Lengua:	español
Datos de publicación:	Bernal : Universidad Nacional de Quilmes, 2004.
Series:	Textos y lecturas en ciencias sociales
Temas:	CIUDADES URBANISMO GESTION URBANA ECONOMIA
Resumen:	Globalización, competitividad internacional y ciudad. Leva, Germán - La imagen de ciudad como recurso para la gestión estratégica del desarrollo urbano. Fernández, Gabriel - Urban management by complexity. Nuevas formas de gestión estratégica urbana y de participación ciudadana. Friedmann, Reinhard - Marca territorial. Cómo construir y administrar la marca de ciudades y regiones. Paz, Sergio - La planificación estratégica territorial: una visión desde el marketing. Pancorbo de Sandoval, José A. ; Hevia, Amaury - Desarrollo de un sistema de indicadores urbanos como base de un análisis de marketing de ciudades. Muñiz Martínez, Norberto; Cervantes Blanco, Miguel.
Descripción Física:	256 p.
ISBN:	9875580406

MARC


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520	2		\|a Globalización, competitividad internacional y ciudad. Leva, Germán - La imagen de ciudad como recurso para la gestión estratégica del desarrollo urbano. Fernández, Gabriel - Urban management by complexity. Nuevas formas de gestión estratégica urbana y de participación ciudadana. Friedmann, Reinhard - Marca territorial. Cómo construir y administrar la marca de ciudades y regiones. Paz, Sergio - La planificación estratégica territorial: una visión desde el marketing. Pancorbo de Sandoval, José A. ; Hevia, Amaury - Desarrollo de un sistema de indicadores urbanos como base de un análisis de marketing de ciudades. Muñiz Martínez, Norberto; Cervantes Blanco, Miguel.
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Lecturas de economía, gestión y ciudad /

MARC

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