Entrepreneurship
| Autor Principal: | |
|---|---|
| Otros autores o Colaboradores: | , |
| Formato: | Libro |
| Lengua: | inglés |
| Datos de publicación: |
New York :
McGraw-Hill,
2005.
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| Edición: | 6th ed |
| Temas: | |
| Descripción Física: | 591 p. |
| ISBN: | 0072873744 |
Tabla de Contenidos:
- The nature and importance of entrepreneurs;The entrepreneurial and intrapreneurial mind;The individual entrepreneur;Internation entrepreneurship opportunities;Creativity and business idea;Legal issues for the entrepreneur;The business plan: creating and starting the venture;The marketing plan;The organizational plan;The financial plan;Informal risk capital and venture capital;Entrepreneurial strategy: generating and exploiting new entries;Strategies for growth and managing the implications of growth;Accessing resources for growth from external sources;Going public;Ending the venture